The successful sales organisation masters all "Screens": The Online-Shop as well as the physical shop (where the online shopping experience is copied), the mobile device screen as well as the screen of the vending machine. Only those who are able to send consistent messages to their clients through all channels will be successful in the days of digitalisation.
Vending 4.0 connects the online world with shops, smartphones and vending machines. Integration of Social Media (Instagram, Twitter, Facebook) support content and create a new level of connection between clients and the brand by featuring opinions and "likes".
Vending processes can be "Social Media Activated", this describes the use of Social Media Marketing in connection with purchases dane at an vending machine. Lower prices, even gifts can be triggerd when sending a tweet or sharing a photo. This again sparks communication, news and discussion about the product and the brand in the net.
Additionally a vending machine can be hip, become a trendy "Pop-up-Store" or an anchor in the web.
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